Blog • Advertising
Use Emerging Media to Boost Business
06.16.10
Derrell James, Group President, ITO of ACS, asks:
How can a company’s brand stay top-of-mind in a technological environment that is aimed more and more towards the “individual” experience?
Today’s rapidly changing technologies pose serious challenges. But they also open up exciting opportunities. Your best response is a truly integrated, multi-media approach that reaches people through the media they prefer. Your strategy should include leveraging the flexibility of new media to tailor your message by ...
posted by Rachel Meador on 06.16.10 • comments (0) • Advertising
You Are What They Tweet
02.26.10
Extracted from MasonBaronet’s GoodThinking Newsletter
How do you manage your brand when customers aren’t just talking about your brand — they’re helping to define it?
The old axiom, “The customer is always right”, has never been truer or more relevant than today, when fickle, agile consumers are wielding massive influence over brands.
Businesses are increasingly focused on delivering a strong, consistent brand experience. At the same time, newly empowered consumers ...
posted by Rachel Meador on 02.26.10 • comments (0) • Advertising
