Blog • Core24
Six Local Business Review Sites Influencing Your New Customers
02.02.10
Dry cleaners, auto mechanics, accounting firms, moving companies, restaurants, doctors, law firms, and other brick (click) and mortar businesses win and lose new customers every day before the potential customer even picks up the phone. This decision is based solely on past and current customers’ opinions he or she read has online. With so many businesses to choose from, being number one on Google is nearly never the only deciding credibility or trust factor. You’re dealing with an educated customer ...
posted by Shama Kabani on 02.02.10 • comments (0) • Core24
Why Even (Especially!) Executives Need to Blog
02.02.10
If you don't already have a blog, you're missing out on a prime opportunity to meet your customers and clients.
That's right: blogging is not about introducing yourself or your company, but rather about introducing yourself to your customers.
If you've been under the assumption that blogging is simply an online extension of your current marketing efforts, you're not alone. Many companies regard blogging as yet another means by which they can blast ...
posted by Shama Kabani on 02.02.10 • comments (2) • Core24
Time Spent on Social Media Sites is up 82% – Twitter and Facebook Lead the Pack
01.22.10
According to a study by The Neilsen Company, consumers spent 5.5 hours on social media sites like Facebook and Twitter in December 2009. Just three years ago, the average consumer spent 3.
Key points from the study -
- The most popular online categories, in order of popularity, are: Social networks, blogs, online games, instant messaging.
- Growth from Facebook (200%) and Twitter (368%) trumped overall social networking growth.
posted by Rachel Meador on 01.22.10 • comments (0) • Core24
Twitter was NEVER a Social Networking Site – proof!
12.31.09
Ha! I love it when I am right. *Happy Dance!*
For years, I have been explaining that Twitter was never in the social networking business. It was in the human search engine business. It isn’t Twitter vs. Facebook. It was – and will be – Twitter vs. Google. Do I also smell an IPO in 2010?
Good buddy and reputation management expert, Andy Beal, picked up something very clever in Biz Stone’s OpEd piece. ...
posted by Rachel Meador on 12.31.09 • comments (0) • Core24
So, You Want to be a Social Media Expert?
12.29.09
Okay – here is the thing. Everyone is complaining about how many social media experts are popping up these days. I agree. It is indeed a little freaky to me when people who came to hear me speak two months ago and asked “what is tweeter?” are now social media experts on Twitter (pronounced correctly this time). I Social Media Expertremember playing on Twitter when it was first released. There were like 3000 of us. This is pre-Oprah and pre-Kutcher ...
posted by Rachel Meador on 12.29.09 • comments (0) • Core24
