Blog • Public Relations

Social Media Turns Constituents into Communities

06.16.10

Tom Stevenson, CEO of Rave Motion Pictures asks:
How is social media impacting corporate communication strategies?
Social media has eliminated the role of the traditional communications gatekeeper. Now companies can tell their story to anyone they want to reach, and in any way they want to say it. The strategic emphasis is no longer on how to disseminate information, but how to turn constituents into communities.

Michael Burns
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posted by Rachel Meador on 06.16.10 • comments (0) • Public Relations