Blog

My Risk is Your Reward

12.03.09

Let me start by saying you better have a really good reason for leaving a perfectly fine company and launching a new one in an economic downturn. I don’t have one.

I have 24.

From “power broker” to “biz pimp” to a “Craigslist for businesses,” just about everyone has had their unique take on how to describe Core24’s business model and mission.

So, I thought I’d make my first blog entry all about what I’ve been up to since leaving D Magazine Partners (D CEO Magazine) where I had the pleasure of meeting and getting to know so many of you, Dallas’ movers and shakers, and make this my official “Introducing Core24” announcement.

Core24’s concept is simple. We represent areas of expertise that executives are likely to need while running their companies and offer an arsenal of experts – 24 of them, that have been hand-selected for their impressive track record of helping companies achieve desired results in a variety of disciplines – all important to an organization’s overall success.

My time with D CEO Magazine made me realize that there was a major need to identify the cream from the crop of over 450,000 service providers in the Dallas market alone and offer the executive community a ‘short cut’ to experts that they can trust -- especially in a challenging economy, when companies are feverishly looking for ways to cut costs, increase revenues and be smarter than ever about every aspect of their business.

The best part of my job is I get to work with people that aren’t only very good at what they do, but are also GREAT people who all share a sincere desire to help others. Bottom line is, and we all know it – expertise only pays the entry fee. People do business with who they like, who they trust and who truly care about their business. In fact, a recent study by US News & World Report revealed that when clients leave their current provider it’s not because of a pricing or product problem, but a ‘people’ problem. People that no longer value their business, or seem indifferent to it. A whopping 68% of them. A fractional 14% defected because of a pricing issue followed by 9% who were successfully wooed by a competitor.

I invite you to get to know the Core24 team by exploring the Our Experts area on the Core24inc.com site and find out for yourself how much easier it is to work with an exceptional team of people that are as knowledgeable as they are passionate about helping you succeed.

Please don't hesitate to contact me direct if I can visit with you about Core24's collective capabilities should you have current or future needs that we can help you with.

Wishing you the Best of Everything in 2010!

posted by Sunny Morris on 12.03.09 • comments (3) • Core24