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Use Emerging Media to Boost Business

06.16.10

Derrell James, Group President, ITO of ACS, asks:
How can a company’s brand stay top-of-mind in a technological environment that is aimed more and more towards the “individual” experience?
Today’s rapidly changing technologies pose serious challenges. But they also open up exciting opportunities. Your best response is a truly integrated, multi-media approach that reaches people through the media they prefer. Your strategy should include leveraging the flexibility of new media to tailor your message by target segment, and tracking performance so you can adapt your program and message accordingly. If you’re not doing these things, you’re not getting the full benefit of emerging media.

Holly Mason
President
MasonBaronet
ADVERTISING & MARKETING



posted by Rachel Meador on 06.16.10 • comments (0) • Advertising